- Funnelosophy
- Posts
- easy psyop to stand out on the market
easy psyop to stand out on the market
+ why "new" is always better than "better" offers

This is the moment you start talking about how you product/service is BETTER than xyz.
Total snooze fest.
But then what is actually better than just “better” offer?
You don’t know?
Well…
Let me ask you this.
You go into the store.
Soda section.
Cola with sugar, pepsi with sugar, cola with zero calories, pepsi with zero calories…
But THEN…
You see it.
Leechee flavoured Coca-Cola in a white can.
Woah.
It’s like that one homeless man on your train from school.
IMMIDIATELY catches your attention.
Why?
You don’t see stuff like…
Better flavour…
More cola-ish…
Even less calories…
Or more hydrating.
It catches your attention because it’s NEW.
To be more specific…
The mechanism to getting a better or same result is new and unique.
(In this case, result = quenching your thirst for soda)
Another example?
Recently, I bought myself a black toothpaste with activated charcoal and cannabis.
Yeah, I may just be autistic, but…
I got it not really because it promised to clean my teeth better…
Even though it had that promise on the packaging and it kinda got me more interested…
But the main reason why I grabbed that son of a bitch faster than my Glock-19 with homemade silencer when Mr. police officer asks for ID…
Is because it has a new and unique mechanims to achieving the same (or better) result.
Some people will buy either because:
It’s new and they want to test it out
Or they’re looking for new solutions to their problem
But you gotta make sure that new solution of yours isn’t just some nothin’ burger with a fake promise…
But it actually works AND is a quality product.
Human taste new food, human like the food, human eat the food more.
So they keep coming back.
And…
That’s it.
Speaking of unique and new stuff that works (even better than anything I’ve seen in my life)…
You gotta check out guys I’m working with rn, Ancient Healings.
100% natural hygiene products, ranging from 3 to at most 10 ingredients in a product.
And they use a UNIQUE mechanism to achieving a result.