Aywo here.

On Saturdays, I often forget about my newsletter or I’m super busy chilling.

That’s also why I didn’t send it yesterday…

GF’s family event, you know how it is.

Anyways…

This email is all about the 3rd difference between guys who know how to outreach and those who don’t.

(TL:DR at the end)

Knowing how to make the damn convo flow.

This is a big problem.

Some of you either:

• Sound too salesy

• Pitch too early

• Focus on purely yourself

Convo starts with the cold DM.

Let’s say you DM a fitness guy.

Don’t just say something like “Hey I like your physique”.

One glance at your profile and they already know what you’re up to, bud.

Be a bit smarter than this.

• Ask a specific question about their offer

• Give a specific and honest compliment about anything

What I like to use is something like…

“Yo you look like an absolute PREDATOR with those arms, how long you been training for?”

See how this actually seems honest? Specific? Legit?

But I actually MEAN what I say.

I’m not lying to them.

You have a 99,999% chance to get a reply if the G sees this kind of DM. No discussion.

What’s even better is that…

I’m actually very close to the fitness space.

So it makes my DMs even more legitimate.

What else can you say to them?

“Yoo I see you’re doing “primal weightlifting” but idk what it is, you carrying boulders on your back or what?”

This one’s great.

Why?

I will probably make them smile or giggle.

And…

If they see you’re asking about their offer…

They will feel like you’re interested in buying it.

And they will 99% reply to you.

So after you get a reply…

You need to have 3 things in mind:

• Don’t sound salesy

• Don’t pitch too early

• Don’t focus on yourself

How to make sure you don’t tick any of those boxes?

Here…

1. Sounding salesy

Don’t just spew question after question just to “get to know their situation”.

They’re not braindead brah.

Ask one question.

Bridge it to the next one.

State your opinion on the topic.

Be friendly.

Ask questions about something that doesn’t correlate with either your offer or their “situation”.

Next…

2. Pitching too early

Try to understand where they’re at now.

What they may be dealing with.

What they WANT.

And only THEN, softly…

Say how you may potentially help him achieve X outcome or overcome Y problem.

Not the other way around.

Then…

3. Focusing on yourself

You’re in the DMs to get to know them.

Not to share your childhood story.

Or try to sell them your service.

Talking about yourself will BORE them to death.

100%.

Make the conversation about them.

People love to talk about themselves and their problems.

If you aren’t coming off as salesy, of course.

So to summarize…

TL:DR

• Be actually interested in the conversation.

• Don’t sound salesy

• Don’t pitch too early

• Give them a genuine compliment

• Make the convo about them

• Try to make friends with them

• Be legitimate and honest

• Don’t be desperate

• Be emotionally-detached from the convo

If you’re a brand/business struggling with sales - listen up.

I can’t help everyone and I don’t know if I can even help you, but…

I’m onboarding busy folks who want to 6.1X their clicks and 3.3X their leads (overnight) without paying a huge price tag and giving away brand ownership to an agency.

For more info, DM me on Twitter at @iwo_cybulski.

Aywo out.